An effective strategic marketing planning framework is a must-have element for any small business that wants to become a big business "when it grows up". Unfortunately, many small business owners have as much interest in strategic marketing planning as a turkey has for thanksgiving. They avoid it.
Part of the reason why they avoid this very important process is because consultants and MBAs have conspired to make it a topic that only egg heads could love.
In working with my consulting clients, I
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